Knowledge as a factor of survival and competitiveness in modern business

• Main Authors: Gavrić Gordana, Simonović Zoran, Lazović Katarina
• Format: Article
• Language: English
• Published: University of Novi Sad - Faculty of Economics, Subotica 2015-01-01
• Series: Anali Ekonomskog fakulteta u Subotici
• Subjects: work; knowledge; human resources; organization
• Online Access: https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2015/0350-21201533389G.pdf

Work as a factor of stability, has always had a special place and importance in the life of every individual. A modern condition of work and business are not at all easy and simple and does not provide security and certainty to which we are accustomed to in the previous period. Modern time brings new challenges for workers and organizations. Given that workers can no longer expect a job for life, must take care to enable themselves to work whole life. Knowledge has become the most precious resource and carrier competitiveness. Only continuous innovation in knowledge and their implementation may accompany steaming river of civilization changes. On knowledge is based innovation that brings fortune. Only those who at the time adopt their business culture to the most modern trends and market demands , will be able to count on an adequate place in the world division of power and capital.