Body, advertising and technological consumption
This article points considerations on the body in contemporary advertising, to observe some discursive strategies in the field of communication, especially the image. In this sense, I present a critical position on the consumption technology, and the Birdman advertising for brand Coca-Cola as an ob...
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| Format: | Article |
| Language: | English |
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Universidade de São Paulo
2013-12-01
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| Series: | Signos do Consumo |
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| Online Access: | https://www.revistas.usp.br/signosdoconsumo/article/view/76359 |