Eco-Innovation in Global Hotel Chains: Designs, Barriers, Incentives and Motivations

Eco-Innovation in Global Hotel Chains: Designs, Barriers, Incentives and Motivations

ABSTRACT This article aims to verify the reality of eco-innovations developed by global hotel chains, highlighting the innovative designs employed by these organizations, the barriers and incentives faced by these companies and motivations to invest in innovations for this purpose. This multiple cas...

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Bibliographic Details
Main Authors: Vanessa de Oliveira Menezes, Sieglinde Kindl da Cunha
Format: Article
Language:English
Published: FUCAPE Business School 2016-01-01
Series:BBR: Brazilian Business Review
Subjects:
keywords
eco
innovation
global hotel chains
innovation designs
barriers and incentives
motivations
Online Access:http://www.redalyc.org/articulo.oa?id=123047026005

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