Exploring big data traits and data quality dimensions for big data analytics application using partial least squares structural equation modelling
Abstract The popularity of big data analytics (BDA) has boosted the interest of organisations into exploiting their large scale data. This technology can become a strategic stimulation for organisations to achieve competitive advantage and sustainable growth. Previous BDA research, however, has focu...
Main Authors: | Muslihah Wook, Nor Asiakin Hasbullah, Norulzahrah Mohd Zainudin, Zam Zarina Abdul Jabar, Suzaimah Ramli, Noor Afiza Mat Razali, Nurhafizah Moziyana Mohd Yusop |
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Format: | Article |
Language: | English |
Published: |
SpringerOpen
2021-03-01
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Series: | Journal of Big Data |
Subjects: | |
Online Access: | https://doi.org/10.1186/s40537-021-00439-5 |
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