Still Waters Run Deep: Comparing Assertive and Suggestive Language in Water Conservation Campaigns

Still Waters Run Deep: Comparing Assertive and Suggestive Language in Water Conservation Campaigns

The current work focuses on non-price policies to achieve residential water conservation, specifically on water conservation campaigns. The authors report the results of a large-scale longitudinal field experiment encouraging residential water conservation among 1500 households. The effectiveness of...

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Bibliographic Details
Main Authors: David Katz, Ann Kronrod, Amir Grinstein, Udi Nisan
Format: Article
Language:English
Published: MDPI AG 2018-03-01
Series:Water
Subjects:
demarketing
assertive language
water conservation
controlled field experiment
Online Access:http://www.mdpi.com/2073-4441/10/3/275

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