Selected aspects of the product management in the commercial enterprises on the mineral fertilizers market

Selected aspects of the product management in the commercial enterprises on the mineral fertilizers market

The article presents poll’ results held among 24 commercial enterprises on the researched agricultural production market. The problem is shown in the context of product management as one of the most important strategic decision of the commercial enterprises. The article focuses mainly o...

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Bibliographic Details
Main Author: Arkadiusz Piwowar
Format: Article
Language:English
Published: University of Life Sciences in Poznań 2013-03-01
Series:Journal of Agribusiness and Rural Development
Subjects:
product management
assortment
mineral fertilizers
Online Access:http://www.jard.edu.pl/tom27/zeszyt1/art_18.pdf
id doaj-c8f618a8436b44928501f8835b35615f
record_format Article
spelling doaj-c8f618a8436b44928501f8835b35615f2020-11-24T23:45:11ZengUniversity of Life Sciences in PoznańJournal of Agribusiness and Rural Development1899-52411899-57722013-03-01127199206Selected aspects of the product management in the commercial enterprises on the mineral fertilizers marketArkadiusz Piwowar0University The article presents poll’ results held among 24 commercial enterprises on the researched agricultural production market. The problem is shown in the context of product management as one of the most important strategic decision of the commercial enterprises. The article focuses mainly on the differentiation in the product range and the rationales of the fertilizers suppliers. http://www.jard.edu.pl/tom27/zeszyt1/art_18.pdfproduct managementassortmentmineral fertilizers
collection DOAJ
language English
format Article
sources DOAJ
author Arkadiusz Piwowar
spellingShingle Arkadiusz Piwowar
Selected aspects of the product management in the commercial enterprises on the mineral fertilizers market
Journal of Agribusiness and Rural Development
product management
assortment
mineral fertilizers
author_facet Arkadiusz Piwowar
author_sort Arkadiusz Piwowar
title Selected aspects of the product management in the commercial enterprises on the mineral fertilizers market
title_short Selected aspects of the product management in the commercial enterprises on the mineral fertilizers market
title_full Selected aspects of the product management in the commercial enterprises on the mineral fertilizers market
title_fullStr Selected aspects of the product management in the commercial enterprises on the mineral fertilizers market
title_full_unstemmed Selected aspects of the product management in the commercial enterprises on the mineral fertilizers market
title_sort selected aspects of the product management in the commercial enterprises on the mineral fertilizers market
publisher University of Life Sciences in Poznań
series Journal of Agribusiness and Rural Development
issn 1899-5241
1899-5772
publishDate 2013-03-01
description The article presents poll’ results held among 24 commercial enterprises on the researched agricultural production market. The problem is shown in the context of product management as one of the most important strategic decision of the commercial enterprises. The article focuses mainly on the differentiation in the product range and the rationales of the fertilizers suppliers.
topic product management
assortment
mineral fertilizers
url http://www.jard.edu.pl/tom27/zeszyt1/art_18.pdf
work_keys_str_mv AT arkadiuszpiwowar selectedaspectsoftheproductmanagementinthecommercialenterprisesonthemineralfertilizersmarket
_version_ 1725496958082088960

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