Marketing company profile: Consumer-led company features
Starting point in defining modern company profile is its absolute orientation to customers. So called Customer-led companies are those which all their activities put toward customers instead of product which is offered. These companies try to make all their sectors to be oriented toward customers.
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2005-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2005/0354-34710503143K.pdf |