Influence of non-economic factors in the use of personal care products: the case of male Peruvian consumer
Over the past decade, the supply of male personal care products and services has increased considerably on a global scale. In the case of the Peruvian market, this phenomenon is still incipient despite a favorable economic outlook that has boosted the consumption in different categories. This resear...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del Rosario
2016-07-01
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| Series: | Universidad y Empresa |
| Subjects: | |
| Online Access: | http://revistas.urosario.edu.co/index.php/empresa/article/view/4381 |