Business Model Innovation Portfolio Strategy for Growth Under Product-Market Configurations
Purpose: The research links three concepts: product market growth strategy, the magnitude of innovation and Business Model Innovation, merging them together into a dynamic Business Model Innovation strategy framework. Design/Methodology/Approach: The paper is conceptual and exploratory in nature...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Aalborg University Press
2017-07-01
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| Series: | Journal of Business Models |
| Subjects: | |
| Online Access: | https://journals.aau.dk/index.php/JOBM/article/view/1924 |