Implementation of a Holistic Corporate Social Responsibility Method with a Regional Scope
This research paper applies a holistic solution to successfully cope with Corporate Social Responsibility (CSR) needs in a traditional university in Colombia. The suggested methodology follows a humanistic approach and strategically identifies and prioritizes available opportunities for this univers...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universidad Nacional de Colombia
2019-04-01
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| Series: | Innovar: Revista de Ciencias Administrativas y Sociales |
| Subjects: | |
| Online Access: | https://revistas.unal.edu.co/index.php/innovar/article/view/77890 |
| Summary: | This research paper applies a holistic solution to successfully cope with Corporate Social Responsibility (CSR) needs in a traditional university in Colombia. The suggested methodology follows a humanistic approach and strategically identifies and prioritizes available opportunities for this university within a territory, considering it is present in several regions. The most important conclusion of this work is that the proposed methodology presents an efficient way to design a CSR strategy for a private higher education institution; although we assume it can be easily replicated in other organizations. In consequence, this proposal contributes to the achievement of human development objectives in a specific geographical area. This is important in the Colombian context because of the current efforts to achieve peace and development for the country. |
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| ISSN: | 0121-5051 2248-6968 |