Regulating Direct-to-Consumer Advertising of Prescription Drugs in the Digital Age
The increasing prominence of new Internet and social media technologies and their growing importance as a source of health information are pushing the pharmaceutical industry towards digital channels. This paper explores the potential impacts of the pharmaceutical industry’s increasing interest in o...
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| Format: | Article |
| Language: | English |
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MDPI AG
2014-07-01
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| Series: | Laws |
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| Online Access: | http://www.mdpi.com/2075-471X/3/3/410 |