The Role of Local Mass Media in the Publicity of Public Policy in Yogyakarta

• Main Author: ANE PERMATASARI
• Format: Article
• Language: English
• Published: Universitas Muhammadiyah Yogyakarta 2013-02-01
• Series: Jurnal Studi Pemerintahan
• Online Access: https://journal.umy.ac.id/index.php/jsp/article/view/112

<p>The objective of this research is to study the role of local mass media in the publicity process of a public<br />policy. Media is considered to hold the power to construct an agenda concerning on particular issues or<br />incidents so that they gain public’s attention. Media highlights the issues by providing space and time so<br />that public is continuously exposed and eventually aware of the particular issue, and people deem it as<br />important and build their belief on it. The method employed in this research is phenomenological<br />qualitative. The apparoach is characterized by its actual setting, in that the researcher is the key<br />instrument, and the data is descriptive in nature. This means that this reasearch aims to obtain data<br />description that describe the composition and characteristics of the unit being studied. The result shows<br />that Public Policy on gender mainstreaming as stated in Presidential Instruction No. 9/2000 on Gender<br />Mainstreaming - requiring at least 5 media taken as sample of this research – is considered not<br />newsworthy so that the frequency of the issue reporting in mass media is very rare, or even, never exists.</p>