MODEL KAPABILITAS “CUSTOMER RELATIONSHIP MARKETING: PADA INDUSTRI TEPUNG TAPIOKA DI KABUPATEN PATI

MODEL KAPABILITAS “CUSTOMER RELATIONSHIP MARKETING: PADA INDUSTRI TEPUNG TAPIOKA DI KABUPATEN PATI

This study aims to identify and analyze the influence of market information and human capital on the performance capabilities of CRM marketing company with variable inervening on tapioca starch industry in Pati regency with a sample size of 66 people. The sampling technique used in this research...

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Bibliographic Details
Main Author:	Khoerul Umam
Format:	Article
Language:	Indonesian
Published:	Universitas Islam Sultan Agung Semarang 2017-01-01
Series:	Jurnal Ekonomi dan Bisnis
Subjects:	Market Information Human Capital CRM Capabilities and Marketing Performance.
Online Access:	http://jurnal.unissula.ac.id/index.php/ekobis/article/view/1610

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