Examining Influencing Factors on Corporate Image of Governmental Banks

• Main Authors: Asgari Asgari, Mohamadi Zanjirani Mohamadi Zanjirani
• Format: Article
• Language: fas
• Published: University of Tehran 2013-06-01
• Series: ‫مدیریت بازرگانی
• Subjects: Corporate Image; Corporate Social Responsibilities; Crisis Management; Stakeholders
• Online Access: https://jibm.ut.ac.ir/article_36027_036ce2814fa4731cf7acb00e3a10bc0e.pdf

In This paper the concept of corporate image has examined in detail and a complete discussion devoted to the presentation of three trends discernable in corporate image literature .in the later steps the Influencing Factor on corporate image are considered and examined. Contrary to the studies fulfilled in other countries, the research results show that in Iran fulfillment of social responsibilities of the corporate, stakeholders Perception, and crisis management are affected by and described according to the concept of corporate image. According to results it is recognized that environmental factors such as physical environment, competitors behaviors and be in accordance with governmental policies ,were most important influencing factor on corporate image of Iranian Governmental Banks.