IMAGE TRANSFORMATION OF THE RUSSIAN ARMY: EXPERIENCE AND PROBLEMS

• Main Author: E. A. Kislyakov
• Format: Article
• Language: Russian
• Published: Centre of Regional Research 2017-04-01
• Series: Problemy Postsovetskogo Prostranstva
• Subjects: image; army; armed forces; russia; military reform; young people; ministry of defense; military service
• Online Access: https://www.postsovietarea.com/jour/article/view/110
• ISSN: 2313-8920; 2587-8174

At present, the formation of a positive image of the armed forces of the Russian Federation among various social groups is necessary. Many citizens want to have a full understanding of the army, since this is one of the most important institutions of the state and the country's security directly depends on it. One of the most important components is the image of the armed forces in the youth environment, as in Russia there is a mixed recruitment of troops, and many servicemen carry out their service on conscription. The transformation of the information sphere into a system-forming factor in the life of a society that actively influences its state, development and security is in demand. Therefore, the information security aspect is rather difficult to overestimate. It is very important for our state, in the current conditions of information confrontation, to respond in a timely manner to the information activity of potential adversaries who may try to form a negative image of the Russian army, undermining its fighting capacity, authority, and people's trust. There is an urgent increase in the role of information and communication technologies in politics and the public sphere. In this regard, it becomes possible to more effectively form, introduce and develop the image of the Armed Forces in the minds of citizens. There is a proliferation of conflicting and diverse information about the army, which is often untrue. To change such activities, effective approaches are needed in the production and broadcasting of information on the Armed Forces, the use of various channels of communication to enhance the prestige of military service and trust in it. It is necessary to cover competently and professionally the activities of the Armed Forces in military conflicts. Effective information support of the army's participation in military operations (including media) reduces the potential of potential adversaries to discredit the Armed Forces. And the integral image of the Russian army in the international arena increases its strength in the eyes of the world community, positively influences the export of weapons to military cooperation. The article analyzes the changes in the image of the Russian army at the present stage of its functioning. Building on the achievements of the domestic Political Science in the field of political imageology, the author focuses on the some negative and positive of the factors and trends, creating an image of the Russian Armed Forces. Author give periodization of the transformation of the image the army. Presented strategic vectors to improve it.