Environmental marketing - element for asserting the management of sustainable development
This paper presents a theoretical approach where the concept of sustainable development is integrated in terms of environmental marketing and sustainable development management. All these concepts are defined by showing the links between them, how they relate, finally leading to the objectives of fi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Transilvania University Press
2012-01-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
| Subjects: | |
| Online Access: | http://webbut.unitbv.ro/Bulletin/Series%20V/BULETIN%20V%20PDF/11%20funaru%20baranov.pdf |