Protocol: Entrepreneurship in the area of Marketing. Comparing PBL vs active lectures
This protocol presents a research process which aims to analyze the impact of an active learning model on entrepreneurship of university students of Marketing. First, a learning model is proposed which allows to jointly conducting the content of different subjects and which provides an integrated vi...
Main Authors: | Virginia Rincón Diez, Pilar Zorrilla Calvo |
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Format: | Article |
Language: | English |
Published: |
Universidad Politécnica de Valencia
2017-06-01
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Series: | WPOM : Working Papers on Operations Management |
Subjects: | |
Online Access: | https://polipapers.upv.es/index.php/WPOM/article/view/6470 |
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