Protocol: Entrepreneurship in the area of Marketing. Comparing PBL vs active lectures

Protocol: Entrepreneurship in the area of Marketing. Comparing PBL vs active lectures

This protocol presents a research process which aims to analyze the impact of an active learning model on entrepreneurship of university students of Marketing. First, a learning model is proposed which allows to jointly conducting the content of different subjects and which provides an integrated vi...

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Bibliographic Details
Main Authors: Virginia Rincón Diez, Pilar Zorrilla Calvo
Format: Article
Language:English
Published: Universidad Politécnica de Valencia 2017-06-01
Series:WPOM : Working Papers on Operations Management
Subjects:
Protocol
Marketing
Entrepreneurship
Active Learning
PBL
Project- Based Learning
Teacher-Centered
Lectures
Protocolo
Capacidad Emprendedora
Aprendizaje Activo
ABP
Aprendizaje Basado en proyectos
Lección magistral
Online Access:https://polipapers.upv.es/index.php/WPOM/article/view/6470
Description
Summary:This protocol presents a research process which aims to analyze the impact of an active learning model on entrepreneurship of university students of Marketing. First, a learning model is proposed which allows to jointly conducting the content of different subjects and which provides an integrated vision of Marketing. Subsequently, the concept of entrepreneurship is defined and a measuring instrument is mentioned. Through this instrument the information needed to analyze to what extent the new learning model promotes students’ entrepreneurship is gathered. Finally, several possibilities to perform the data analysis are presented.
ISSN:1989-9068

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