Small Business Responsiveness and Organizational Culture in the Context of a Developing Economy
The paper examines the relationship between two important variables that define small and medium-sized enterprises: organizational culture and responsiveness. Firms operating in Romania were selected for the study. The country offers a business context with many changes over the last two decades, a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2012-12-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Subjects: | |
| Online Access: | http://www.ann.ugal.ro/eco/Doc2012.3/Stoica_Florea_Lukacs.pdf |
| Summary: | The paper examines the relationship between two important variables that define small and medium-sized enterprises: organizational culture and responsiveness. Firms operating in Romania were selected for the study. The country offers a business context with many changes over the last two decades, a challenge and an opportunity for researchers. Results show that the combination of entrepreneurial characteristics and planning and goal oriented managerial styles suits best successful companies. The market-driven type of culture has the best coordination and is best positioned to deliver customer-centered versatility, while adhocracy helps businesses respond fast to changes in the market environment. |
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| ISSN: | 1584-0409 |