Incidental News Exposure on Social Media: A Campaign Communication Mediation Approach

Incidental News Exposure on Social Media: A Campaign Communication Mediation Approach

This study, derived from campaign communication mediation models, examines how incidental news exposure on social media affects political participation. Analysis of two-wave panel data collected before the 2016 US presidential election shows that incidental news exposure on social media is associate...

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Bibliographic Details
Main Authors: Masahiro Yamamoto, Alyssa C. Morey
Format: Article
Language:English
Published: SAGE Publishing 2019-05-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/2056305119843619
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spelling doaj-c5f20b3155374d8bae6b00d3a63a6f7b2020-11-25T03:25:09ZengSAGE PublishingSocial Media + Society2056-30512019-05-01510.1177/2056305119843619Incidental News Exposure on Social Media: A Campaign Communication Mediation ApproachMasahiro YamamotoAlyssa C. MoreyThis study, derived from campaign communication mediation models, examines how incidental news exposure on social media affects political participation. Analysis of two-wave panel data collected before the 2016 US presidential election shows that incidental news exposure on social media is associated with increases in offline and online political participation (1) through online political information seeking and (2) through online political information seeking and online political expression in serial. Interestingly, results show that incidental news exposure on social media also has a direct negative relationship with offline and online political participation. Implications for the political utility of social media are discussed.https://doi.org/10.1177/2056305119843619
collection DOAJ
language English
format Article
sources DOAJ
author Masahiro Yamamoto
Alyssa C. Morey
spellingShingle Masahiro Yamamoto
Alyssa C. Morey
Incidental News Exposure on Social Media: A Campaign Communication Mediation Approach
Social Media + Society
author_facet Masahiro Yamamoto
Alyssa C. Morey
author_sort Masahiro Yamamoto
title Incidental News Exposure on Social Media: A Campaign Communication Mediation Approach
title_short Incidental News Exposure on Social Media: A Campaign Communication Mediation Approach
title_full Incidental News Exposure on Social Media: A Campaign Communication Mediation Approach
title_fullStr Incidental News Exposure on Social Media: A Campaign Communication Mediation Approach
title_full_unstemmed Incidental News Exposure on Social Media: A Campaign Communication Mediation Approach
title_sort incidental news exposure on social media: a campaign communication mediation approach
publisher SAGE Publishing
series Social Media + Society
issn 2056-3051
publishDate 2019-05-01
description This study, derived from campaign communication mediation models, examines how incidental news exposure on social media affects political participation. Analysis of two-wave panel data collected before the 2016 US presidential election shows that incidental news exposure on social media is associated with increases in offline and online political participation (1) through online political information seeking and (2) through online political information seeking and online political expression in serial. Interestingly, results show that incidental news exposure on social media also has a direct negative relationship with offline and online political participation. Implications for the political utility of social media are discussed.
url https://doi.org/10.1177/2056305119843619
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AT alyssacmorey incidentalnewsexposureonsocialmediaacampaigncommunicationmediationapproach
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