MARKETING CONTROLLIN IN A COMPANY: ITS ROLE, POSITION AND FUNCTIONS
As the market is changing promptly, a company’s managers must make correct administrative decisions for the purpose of saving competitive positions. The traditional control system at the company became out of date and does not correspond to the requirements of the modern life. It was substituted by...
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2013-02-01
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| Series: | Вестник Кемеровского государственного университета |
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| Online Access: | https://vestnik.kemsu.ru/jour/article/view/49 |