MARKETING CONTROLLIN IN A COMPANY: ITS ROLE, POSITION AND FUNCTIONS

MARKETING CONTROLLIN IN A COMPANY: ITS ROLE, POSITION AND FUNCTIONS

As the market is changing promptly, a company’s managers must make correct administrative decisions for the purpose of saving competitive positions. The traditional control system at the company became out of date and does not correspond to the requirements of the modern life. It was substituted by...

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Bibliographic Details
Main Author: N. Yu. Mandrik
Format: Article
Language:English
Published: Kemerovo State University 2013-02-01
Series:Вестник Кемеровского государственного университета
Subjects:
new management system
marketing controlling
stage of introducing controlling
information
Online Access:https://vestnik.kemsu.ru/jour/article/view/49
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spelling doaj-c5cca66c59a54e0d833a8aa140cc19782020-11-24T21:56:16ZengKemerovo State UniversityВестник Кемеровского государственного университета2078-89752078-89832013-02-010126126449MARKETING CONTROLLIN IN A COMPANY: ITS ROLE, POSITION AND FUNCTIONSN. Yu. Mandrik0Kemerovo institute (branch) of Russian State University of Trade and EconomicsAs the market is changing promptly, a company’s managers must make correct administrative decisions for the purpose of saving competitive positions. The traditional control system at the company became out of date and does not correspond to the requirements of the modern life. It was substituted by the new management system based on the controlling. The position that should be occupied by the controlling in a the company,  its functions, indicators and the business processes are defined. The basic problems which appear at the stage of introducing controlling are defined.https://vestnik.kemsu.ru/jour/article/view/49new management systemmarketing controllingstage of introducing controllinginformation
collection DOAJ
language English
format Article
sources DOAJ
author N. Yu. Mandrik
spellingShingle N. Yu. Mandrik
MARKETING CONTROLLIN IN A COMPANY: ITS ROLE, POSITION AND FUNCTIONS
Вестник Кемеровского государственного университета
new management system
marketing controlling
stage of introducing controlling
information
author_facet N. Yu. Mandrik
author_sort N. Yu. Mandrik
title MARKETING CONTROLLIN IN A COMPANY: ITS ROLE, POSITION AND FUNCTIONS
title_short MARKETING CONTROLLIN IN A COMPANY: ITS ROLE, POSITION AND FUNCTIONS
title_full MARKETING CONTROLLIN IN A COMPANY: ITS ROLE, POSITION AND FUNCTIONS
title_fullStr MARKETING CONTROLLIN IN A COMPANY: ITS ROLE, POSITION AND FUNCTIONS
title_full_unstemmed MARKETING CONTROLLIN IN A COMPANY: ITS ROLE, POSITION AND FUNCTIONS
title_sort marketing controllin in a company: its role, position and functions
publisher Kemerovo State University
series Вестник Кемеровского государственного университета
issn 2078-8975
2078-8983
publishDate 2013-02-01
description As the market is changing promptly, a company’s managers must make correct administrative decisions for the purpose of saving competitive positions. The traditional control system at the company became out of date and does not correspond to the requirements of the modern life. It was substituted by the new management system based on the controlling. The position that should be occupied by the controlling in a the company,  its functions, indicators and the business processes are defined. The basic problems which appear at the stage of introducing controlling are defined.
topic new management system
marketing controlling
stage of introducing controlling
information
url https://vestnik.kemsu.ru/jour/article/view/49
work_keys_str_mv AT nyumandrik marketingcontrollininacompanyitsrolepositionandfunctions
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