Strategic Wholesale Pricing for an Incumbent Supplier Facing with a Competitive Counterpart

We introduce a wholesale pricing strategy for an incumbent supplier facing with a competitive counterpart. We propose a profit function which considers both the present loss and future loss from a wholesale price and then study the optimal wholesale prices for different objectives about this profit...

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Bibliographic Details
Main Author: Jianwu Sun
Format: Article
Language:English
Published: Hindawi Limited 2014-01-01
Series:The Scientific World Journal
Online Access:http://dx.doi.org/10.1155/2014/604634