Launching Timing for Digital Products with Consumers’ Variable Needs

Launching Timing for Digital Products with Consumers’ Variable Needs

The value of a digital product diminishes because of the changing needs of consumers over time. To maintain the value of products, digital product firms sequentially launch upgraded versions of existing products. Therefore, a critical challenge faced by these firms is to determine the timing of laun...

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Bibliographic Details
Main Authors: Wei Li, Jia Liang
Format: Article
Language:English
Published: Hindawi Limited 2018-01-01
Series:Mathematical Problems in Engineering
Online Access:http://dx.doi.org/10.1155/2018/1379813

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