Membincangkan Anak-anak dalam Iklan Pertamina versi Pemanfaatan Energi

Membincangkan Anak-anak dalam Iklan Pertamina versi Pemanfaatan Energi

This paper aims to explain the hidden meaning behind the ad of Pertamina, namely “Pemanfaatan Energi (Energy Utilization)”.  The ad displays childrens as models and narratives filled by children in the form of audio and texts. This paper thus will analyze text, audio and display of children within t...

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Bibliographic Details
Main Author: Miftahul Arzak
Format: Article
Language:English
Published: Universitas Muhammadiyah Yogyakarta 2015-05-01
Series:Komunikator
Online Access:https://journal.umy.ac.id/index.php/jkm/article/view/693
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spelling doaj-c5b51da2fc854800b434b75aa52937862021-09-14T07:28:47ZengUniversitas Muhammadiyah YogyakartaKomunikator1979-67652549-92462015-05-0171601Membincangkan Anak-anak dalam Iklan Pertamina versi Pemanfaatan EnergiMiftahul Arzak0Universitas Muhammadiyah YogyakartaThis paper aims to explain the hidden meaning behind the ad of Pertamina, namely “Pemanfaatan Energi (Energy Utilization)”.  The ad displays childrens as models and narratives filled by children in the form of audio and texts. This paper thus will analyze text, audio and display of children within the Pertamina's ad. It will be analyzed using the concept of Nature as Backdrop and Environmental Advocacy by Julia B Corbett, which argues that the ad is a message that is made to attract attention, and to give understanding to the audience. At the end, this paper explicates how  children are displayed in the Pertamina's ad.   Keyword: Pertamina, Children, Adhttps://journal.umy.ac.id/index.php/jkm/article/view/693
collection DOAJ
language English
format Article
sources DOAJ
author Miftahul Arzak
spellingShingle Miftahul Arzak
Membincangkan Anak-anak dalam Iklan Pertamina versi Pemanfaatan Energi
Komunikator
author_facet Miftahul Arzak
author_sort Miftahul Arzak
title Membincangkan Anak-anak dalam Iklan Pertamina versi Pemanfaatan Energi
title_short Membincangkan Anak-anak dalam Iklan Pertamina versi Pemanfaatan Energi
title_full Membincangkan Anak-anak dalam Iklan Pertamina versi Pemanfaatan Energi
title_fullStr Membincangkan Anak-anak dalam Iklan Pertamina versi Pemanfaatan Energi
title_full_unstemmed Membincangkan Anak-anak dalam Iklan Pertamina versi Pemanfaatan Energi
title_sort membincangkan anak-anak dalam iklan pertamina versi pemanfaatan energi
publisher Universitas Muhammadiyah Yogyakarta
series Komunikator
issn 1979-6765
2549-9246
publishDate 2015-05-01
description This paper aims to explain the hidden meaning behind the ad of Pertamina, namely “Pemanfaatan Energi (Energy Utilization)”.  The ad displays childrens as models and narratives filled by children in the form of audio and texts. This paper thus will analyze text, audio and display of children within the Pertamina's ad. It will be analyzed using the concept of Nature as Backdrop and Environmental Advocacy by Julia B Corbett, which argues that the ad is a message that is made to attract attention, and to give understanding to the audience. At the end, this paper explicates how  children are displayed in the Pertamina's ad.   Keyword: Pertamina, Children, Ad
url https://journal.umy.ac.id/index.php/jkm/article/view/693
work_keys_str_mv AT miftahularzak membincangkananakanakdalamiklanpertaminaversipemanfaatanenergi
_version_ 1717379911113506816

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