Importance of financial and marketing controlling

Importance of financial and marketing controlling

Controlling is a concept of a firm’s control orientated to results, in which are linked different responsibilities from the field of accounting, information science, coordination and control. The controlling introduces a special work with an information, it is a process of still strong overgrowing i...

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Bibliographic Details
Main Author: Denisa Al-Zabidi
Format: Article
Language:English
Published: Technical University of Kosice 2006-12-01
Series:Acta Montanistica Slovaca
Subjects:
marketing expenditures
turn-over
Online Access:http://actamont.tuke.sk/pdf/2006/n4/12al-zabidi.pdf
id doaj-c5aeee8b381648529c243ae75065fd09
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spelling doaj-c5aeee8b381648529c243ae75065fd092020-11-25T00:52:19ZengTechnical University of Kosice Acta Montanistica Slovaca1335-17882006-12-01114298304Importance of financial and marketing controllingDenisa Al-ZabidiControlling is a concept of a firm’s control orientated to results, in which are linked different responsibilities from the field of accounting, information science, coordination and control. The controlling introduces a special work with an information, it is a process of still strong overgrowing information support to own managing of the firm’s value-forming process and it is moving towards an improvement of its limitations, serves to achieve a profit and to stabilize the liquidity. In the presented article I will deal with a possibility to improve the financial and economical management in a chosen firm, mainly through controlling, during which I will lay emphasis to the financial and marketing controlling of the firm.http://actamont.tuke.sk/pdf/2006/n4/12al-zabidi.pdfmarketing expendituresturn-over
collection DOAJ
language English
format Article
sources DOAJ
author Denisa Al-Zabidi
spellingShingle Denisa Al-Zabidi
Importance of financial and marketing controlling
Acta Montanistica Slovaca
marketing expenditures
turn-over
author_facet Denisa Al-Zabidi
author_sort Denisa Al-Zabidi
title Importance of financial and marketing controlling
title_short Importance of financial and marketing controlling
title_full Importance of financial and marketing controlling
title_fullStr Importance of financial and marketing controlling
title_full_unstemmed Importance of financial and marketing controlling
title_sort importance of financial and marketing controlling
publisher Technical University of Kosice
series Acta Montanistica Slovaca
issn 1335-1788
publishDate 2006-12-01
description Controlling is a concept of a firm’s control orientated to results, in which are linked different responsibilities from the field of accounting, information science, coordination and control. The controlling introduces a special work with an information, it is a process of still strong overgrowing information support to own managing of the firm’s value-forming process and it is moving towards an improvement of its limitations, serves to achieve a profit and to stabilize the liquidity. In the presented article I will deal with a possibility to improve the financial and economical management in a chosen firm, mainly through controlling, during which I will lay emphasis to the financial and marketing controlling of the firm.
topic marketing expenditures
turn-over
url http://actamont.tuke.sk/pdf/2006/n4/12al-zabidi.pdf
work_keys_str_mv AT denisaalzabidi importanceoffinancialandmarketingcontrolling
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