| Summary: | Controlling is a concept of a firm’s control orientated to results, in which are linked different responsibilities from the field of accounting, information science, coordination and control. The controlling introduces a special work with an information, it is a process of still strong overgrowing information support to own managing of the firm’s value-forming process and it is moving towards an improvement of its limitations, serves to achieve a profit and to stabilize the liquidity. In the presented article I will deal with a possibility to improve the financial and economical management in a chosen firm, mainly through controlling, during which I will lay emphasis to the financial and marketing controlling of the firm.
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