Turnês de Guerrilha: as estratégias de empreendedorismo musical nos circuitos do rock no exterior

• Main Author: Luiza Bittencourt
• Format: Article
• Language: Portuguese
• Published: Universidade do Vale do Rio dos Sinos (UNISINOS) 2017-01-01
• Series: Ciências Sociais Unisinos
• Subjects: entrepreneurship; music; rock
• Online Access: http://www.redalyc.org/articulo.oa?id=93854911007

This article aims to analyze the strategies employed by Brazilian rock bands with regard to touring abroad from an entrepreneurship perspective (Schumpeter, 1982; Timmons, 1985; Dornelas, 2007), in order to understand how the formation of an international au- dience occurs. In this context, we seek to discuss the concept of “independent musician” and introduce the notion of “entrepreneurial musician”. The methodology used involved bibliographical revision, interviews with a musician from the band Autoramas, as well as monitoring of social networks and the press in matters related to the tours of such group.