Turnês de Guerrilha: as estratégias de empreendedorismo musical nos circuitos do rock no exterior
This article aims to analyze the strategies employed by Brazilian rock bands with regard to touring abroad from an entrepreneurship perspective (Schumpeter, 1982; Timmons, 1985; Dornelas, 2007), in order to understand how the formation of an international au- dience occurs. In this conte...
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| Format: | Article |
| Language: | Portuguese |
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Universidade do Vale do Rio dos Sinos (UNISINOS)
2017-01-01
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| Series: | Ciências Sociais Unisinos |
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| Online Access: | http://www.redalyc.org/articulo.oa?id=93854911007 |
| Summary: | This article aims to analyze the strategies employed by Brazilian rock bands with regard to touring abroad from an entrepreneurship perspective (Schumpeter, 1982; Timmons, 1985; Dornelas, 2007), in order to understand how the formation of an international au- dience occurs. In this context, we seek to discuss the concept of “independent musician” and introduce the notion of “entrepreneurial musician”. The methodology used involved bibliographical revision, interviews with a musician from the band Autoramas, as well as monitoring of social networks and the press in matters related to the tours of such group. |
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| ISSN: | 2177-6229 |