Application of neural networks in CRM systems
The central aim of this study is to investigate how to apply artificial neural networks in Customer Relationship Management (CRM). The paper presents several business applications of neural networks in software systems designed to aid CRM, e.g. in deciding on the profitability of building a relation...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2017-01-01
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| Series: | ITM Web of Conferences |
| Online Access: | https://doi.org/10.1051/itmconf/20171504001 |