THE INTERNET IN THE MASS MEDIA SYSTEM AND SPECIFICS OF ITS PERCEPTION IN THE PUBLIC MIND

• Main Author: E. V. Shapkina
• Format: Article
• Language: English
• Published: Kemerovo State University 2015-06-01
• Series: Вестник Кемеровского государственного университета
• Subjects: the internet, social network, mass media, blogs, pr
• Online Access: https://vestnik.kemsu.ru/jour/article/view/1335
• ISSN: 2078-8975; 2078-8983

The paper raises the question of the position of the Internet in the modern media, the specifics of its perception in the public mind, as well as its role in the socio-political life of the society. The author analyzes the results of the sociological survey conducted May2014 inKemerovoregion, among the tasks of which was to investigate the media preferences of Kuzbass population. The author discusses the role of virtual social networks in the interaction of people and their use for political purposes. The author notes that today the Internet is turning into a generally recognized information channel that allows conducting real-time surveys on social issues, deploying election campaigns, providing full information on the activities of public authorities, receiving feedback. The websites of administrations host virtual “counseling offices” where question can be asked, and feedback can be submitted. According to the survey, the majority of respondents are aware of the websites of administrations ofKemerovoregion cities and virtual “counseling offices” where citizens can ask questions, post reviews, but few of them did. The modern information support of the relations between the state authorities and the people, their openness and transparency to the public affects the efficiency of the power and political support of citizens. The author concludes that besides manipulating the public consciousness, the potential of the Internet and social networks can be used for dialogue between the people and the power.