Off the Rack
At the end of the 19th century, Berlin fashion opened up to the middle-classes under the impetus of serial production and department stores. This article examines the link between this social change, the production of ready-made clothes in standardized sizes (Konfektion), mass distribution and the p...
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Centre Interdisciplinaire d'Etudes et de Recherches sur l'Allemagne (CIERA)
2021-07-01
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| Series: | Tr@jectoires |
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| Online Access: | http://journals.openedition.org/trajectoires/5983 |
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doaj-c4ff1359bda5433181d12de6a50023b02021-08-03T07:13:25ZdeuCentre Interdisciplinaire d'Etudes et de Recherches sur l'Allemagne (CIERA)Tr@jectoires1959-531X1961-90572021-07-011410.4000/trajectoires.5983Off the RackPhilipp JonkeAt the end of the 19th century, Berlin fashion opened up to the middle-classes under the impetus of serial production and department stores. This article examines the link between this social change, the production of ready-made clothes in standardized sizes (Konfektion), mass distribution and the presentation of women's bodies by mannequins. To do so, this article examines the evolution of the fashion press from the point of view of its accessibility and the aesthetics of its illustrations, as well as the ways in which new fashions are presented in the clothing industry and in retailing. It thus appears that the economic actors of Berlin fashion in the 1900s participated in forging an aesthetic that accentuates the female body.http://journals.openedition.org/trajectoires/5983FashionWilhelmine GermanyReady-made clothingModelsDepartment stores |
| collection |
DOAJ |
| language |
deu |
| format |
Article |
| sources |
DOAJ |
| author |
Philipp Jonke |
| spellingShingle |
Philipp Jonke Off the Rack Tr@jectoires Fashion Wilhelmine Germany Ready-made clothing Models Department stores |
| author_facet |
Philipp Jonke |
| author_sort |
Philipp Jonke |
| title |
Off the Rack |
| title_short |
Off the Rack |
| title_full |
Off the Rack |
| title_fullStr |
Off the Rack |
| title_full_unstemmed |
Off the Rack |
| title_sort |
off the rack |
| publisher |
Centre Interdisciplinaire d'Etudes et de Recherches sur l'Allemagne (CIERA) |
| series |
Tr@jectoires |
| issn |
1959-531X 1961-9057 |
| publishDate |
2021-07-01 |
| description |
At the end of the 19th century, Berlin fashion opened up to the middle-classes under the impetus of serial production and department stores. This article examines the link between this social change, the production of ready-made clothes in standardized sizes (Konfektion), mass distribution and the presentation of women's bodies by mannequins. To do so, this article examines the evolution of the fashion press from the point of view of its accessibility and the aesthetics of its illustrations, as well as the ways in which new fashions are presented in the clothing industry and in retailing. It thus appears that the economic actors of Berlin fashion in the 1900s participated in forging an aesthetic that accentuates the female body. |
| topic |
Fashion Wilhelmine Germany Ready-made clothing Models Department stores |
| url |
http://journals.openedition.org/trajectoires/5983 |
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AT philippjonke offtherack |
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