Fighting “zombie” health apps through K-Factor virality and other mobile gaming techniques – The application of commercial gaming techniques to create more effective mHealth solutions
Background Mobile today is recognised as being one of the highest value channels in the marketing mix . The potential for mobile applications to influence user behaviour and establish behavioural habits at scale is evidenced in apps such as Cow Clicker and Candy Crush attracting massive active aud...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2015-10-01
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| Series: | Frontiers in Public Health |
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| Online Access: | http://journal.frontiersin.org/Journal/10.3389/conf.FPUBH.2016.01.00048/full |