Staying Connected: Best Practices for Online Marketing and Outreach
In spring 2020, US universities were forced to transition to online learning and libraries were challenged to continue supporting their campuses in a completely online environment. The Liaison Services Department at the University of Houston first took a collaborative approach to this challenge, gat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Marketing Libraries Journal
2021-06-01
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| Series: | Marketing Libraries Journal |
| Subjects: | |
| Online Access: | https://journal.marketinglibraries.org/summer2021/09_MLJv5i1.pdf |
| Summary: | In spring 2020, US universities were forced to transition to online learning and libraries were challenged to continue supporting their campuses in a completely online environment. The Liaison Services Department at the University of Houston first took a collaborative approach to this challenge, gathering ideas and suggestions into a best practices document for online outreach. Second, members investigated a variety of tools as they worked remotely, ultimately selecting tools to successfully support the university community via online outreach. This article describes a case study covering the process of creating best practices and investigating communications tools, which could be useful for academic libraries seeking new ways to do outreach in a constantly changing environment. |
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| ISSN: | 2475-8116 2475-8116 |