Penggunaan Matriks SWOT dan Metode QSPM pada Strategi Pemasaran Jasa Wedding Organizer: Studi Kasus pada UMKM Gosimplywedding Sukabumi

Penggunaan Matriks SWOT dan Metode QSPM pada Strategi Pemasaran Jasa Wedding Organizer: Studi Kasus pada UMKM Gosimplywedding Sukabumi

Wedding Organizer (WO) is one of the service business sectors to prepare wedding events. Since its establishment in 2015, a Small and Medium Enterprise (SME) namely Gosimplywedding (Gosimply) has not formulated a marketing strategy in line with the condition of the company. This research objective i...

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Bibliographic Details
Main Authors: Dicki Prayudi, Resti Yulistria
Format: Article
Language:English
Published: Universitas Proklamasi 45 Yogyakarta 2020-04-01
Series:Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Subjects:
marketing management
marketing strategy
qspm analysis
swot analysis
wedding organizer
Online Access:https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/516

Internet

https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/516

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