Economy of hospitality: HoReCa efficiency in Ukraine

• Main Author: Maryna Matviienko
• Format: Article
• Language: English
• Published: Odessa National Maritime University 2019-06-01
• Series: Розвиток методів управління та господарювання на транспорті
• Online Access: https://www.daemmt.odesa.ua/index.php/daemmt/article/view/263

The hospitality sector is one of the key factors of the European economy and European tourism, both in terms of employment and direct contribution to the economy. Together with tourism, the hospitality sector is the third largest socio-economic activity in the EU. Ukraine is gradually assimilated into the tourist map of Europe, therefore, the development of the sphere of hospitality becomes an urgent need for further development of the Ukrainian economic system. The article is devoted to the research the hospitality industry role in the Ukraine economy and especially the coastal region, its potential and directions of development taking into account the features of internal and external tourism. The dynamics of development of hotel business enterprises, the main tendencies and opportunities for development are determined. The results of the research suggest that this direction depends not only on political changes and economic realities, but also on the specific development of tourist regions, investment of the sphere at the local level, the creation of brands of cities, investments of individuals and legal entities in specific  but interesting areas for the consumer tourism: gastronomic, religious, entertaining, extreme.