Digital Social Media (DSM) as tools to develop the audience for the Moroccan Medias: “Cases of the private radios”

Digital Social Media (DSM) as tools to develop the audience for the Moroccan Medias: “Cases of the private radios”

At the beginning of the 21th century multitudes of economic, political and cultural mutation have been observed. These transformations are due to the recent audiovisual reforms concerning the multiplication of private platforms (TV and Radios) and the instauration of the higher quality of programs....

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Bibliographic Details
Main Authors: Mohamed BENDAHAN, Yassine AKHIATE
Format: Article
Language:English
Published: Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques 2016-12-01
Series:Essachess
Subjects:
Social media
strategy
Digital media
Audiovisual
Online Access:http://www.essachess.com/index.php/jcs/article/view/341/390
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spelling doaj-c379c310aaf9405688560c5639a657242021-08-02T19:39:59ZengEtudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et SymboliquesEssachess2066-50831775-352X2016-12-0192(18)113123Digital Social Media (DSM) as tools to develop the audience for the Moroccan Medias: “Cases of the private radios”Mohamed BENDAHAN0 Yassine AKHIATE1SICOM Laboratory University Mohammed V Rabat KINGDOM OF MOROCCOLaboratory for apply Economy University Mohammed V Rabat KINGDOM OF MOROCCO At the beginning of the 21th century multitudes of economic, political and cultural mutation have been observed. These transformations are due to the recent audiovisual reforms concerning the multiplication of private platforms (TV and Radios) and the instauration of the higher quality of programs. Our reflexion focused on the facts which have lead some private radios to base their marketing and communication strategy on the digital social Medias (DSM) to promote their editorial line and radio programs.http://www.essachess.com/index.php/jcs/article/view/341/390Social mediastrategyDigital mediaAudiovisual
collection DOAJ
language English
format Article
sources DOAJ
author Mohamed BENDAHAN
Yassine AKHIATE
spellingShingle Mohamed BENDAHAN
Yassine AKHIATE
Digital Social Media (DSM) as tools to develop the audience for the Moroccan Medias: “Cases of the private radios”
Essachess
Social media
strategy
Digital media
Audiovisual
author_facet Mohamed BENDAHAN
Yassine AKHIATE
author_sort Mohamed BENDAHAN
title Digital Social Media (DSM) as tools to develop the audience for the Moroccan Medias: “Cases of the private radios”
title_short Digital Social Media (DSM) as tools to develop the audience for the Moroccan Medias: “Cases of the private radios”
title_full Digital Social Media (DSM) as tools to develop the audience for the Moroccan Medias: “Cases of the private radios”
title_fullStr Digital Social Media (DSM) as tools to develop the audience for the Moroccan Medias: “Cases of the private radios”
title_full_unstemmed Digital Social Media (DSM) as tools to develop the audience for the Moroccan Medias: “Cases of the private radios”
title_sort digital social media (dsm) as tools to develop the audience for the moroccan medias: “cases of the private radios”
publisher Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques
series Essachess
issn 2066-5083
1775-352X
publishDate 2016-12-01
description At the beginning of the 21th century multitudes of economic, political and cultural mutation have been observed. These transformations are due to the recent audiovisual reforms concerning the multiplication of private platforms (TV and Radios) and the instauration of the higher quality of programs. Our reflexion focused on the facts which have lead some private radios to base their marketing and communication strategy on the digital social Medias (DSM) to promote their editorial line and radio programs.
topic Social media
strategy
Digital media
Audiovisual
url http://www.essachess.com/index.php/jcs/article/view/341/390
work_keys_str_mv AT mohamedbendahan digitalsocialmediadsmastoolstodeveloptheaudienceforthemoroccanmediascasesoftheprivateradios
AT yassineakhiate digitalsocialmediadsmastoolstodeveloptheaudienceforthemoroccanmediascasesoftheprivateradios
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