Using Conjoint Analyses to Improve Cable Yarder Design Characteristics: An Austrian Yarder Case Study to Advance Cost-Effective Extraction

• Main Authors: Martin Kühmaier, Hunter Harrill, Mohammad Reza Ghaffariyan, Manfred Hofer, Karl Stampfer, Mark Brown, Rien Visser
• Format: Article
• Language: English
• Published: MDPI AG 2019-02-01
• Series: Forests
• Subjects: timber harvesting; cable yarding; steep terrain; conjoint; decision support; marketing research; mechanical engineering
• Online Access: https://www.mdpi.com/1999-4907/10/2/165

Steep country harvesting has been identified as the main bottleneck to achieving greater profitability in the forestry sector of New Zealand and Australia. An improvement of efficiency, work safety and environmental sustainability should be realized by developing an advanced steep terrain timber harvesting system based on innovative Austrian technology. To identify the best suitable configuration of a cable yarder for steep terrain harvesting, user preferences based on an online survey (conjoint analysis) have been evaluated to answer the following questions: (1) What attributes of a new yarder design are most important to consumers? (2) Which criteria do stakeholders consider when selecting a cable yarder? (3) What are the weights representing the relative importance of criteria? Using eight specific design scenarios a fourth question, being which cable yarder concept is the best, was also answered. This case study shows that conjoint analyses is an effective tool to assess, rate and subsequently integrate design characteristics. Based on the results of the analysis, a cable yarder prototype will be manufactured in Austria and transferred to New Zealand for testing and demonstration.