Fair or Unfair: The Moderating Effect of Sustainable CSR Practices on Anticipatory Justice Following Service Failure Recovery

Fair or Unfair: The Moderating Effect of Sustainable CSR Practices on Anticipatory Justice Following Service Failure Recovery

This paper investigates the relative effect of anticipatory justice on organizational legitimacy and consumer trust that further leads to consumer citizenship behavior following service failure recovery in Taiwan. Further, the moderating role of sustainable corporate social responsibility (CSR) prac...

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Bibliographic Details
Main Authors: Yuan-Shuh Lii, May-Ching Ding, Chih-Huang Lin
Format: Article
Language:English
Published: MDPI AG 2018-12-01
Series:Sustainability
Subjects:
sustainable corporate social responsibility
service recovery
anticipatory justice
organizational legitimacy
consumer trust
consumer citizenship behaviors
Taiwan
Online Access:https://www.mdpi.com/2071-1050/10/12/4548

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