EVALUATION OF THE ECONOMIC EFFECT OF INVESTMENTS IN MARKETING INFORMATION SYSTEM
The approaches to assessing the cost-effectiveness of marketing campaigns,the economic effect of the implementation in the organization of the marketing information system (MIS) are analyzed. The problems of assessment of investmentsin MIS are submitted.
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2016-08-01
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| Series: | Statistika i Èkonomika |
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| Online Access: | https://statecon.rea.ru/jour/article/view/741 |
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Article |
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doaj-c2ac49a98f5a4fe7a7c7039be06ce3262021-07-28T21:19:59ZrusPlekhanov Russian University of EconomicsStatistika i Èkonomika2500-39252016-08-010310911310.21686/2500-3925-2015-3-109-113740EVALUATION OF THE ECONOMIC EFFECT OF INVESTMENTS IN MARKETING INFORMATION SYSTEMSerge E. Pyatovsky0State University of Aerospace Technologies (National Research University)The approaches to assessing the cost-effectiveness of marketing campaigns,the economic effect of the implementation in the organization of the marketing information system (MIS) are analyzed. The problems of assessment of investmentsin MIS are submitted.https://statecon.rea.ru/jour/article/view/741маркетингмаркетинговые кампаниимаркетинговая информационная системаинвестиции в маркетингрыночный рискинформационные технологииmarketingmarketing campaignsmarketing information systeminvestment in marketingmarket riskinformation technologies |
| collection |
DOAJ |
| language |
Russian |
| format |
Article |
| sources |
DOAJ |
| author |
Serge E. Pyatovsky |
| spellingShingle |
Serge E. Pyatovsky EVALUATION OF THE ECONOMIC EFFECT OF INVESTMENTS IN MARKETING INFORMATION SYSTEM Statistika i Èkonomika маркетинг маркетинговые кампании маркетинговая информационная система инвестиции в маркетинг рыночный риск информационные технологии marketing marketing campaigns marketing information system investment in marketing market risk information technologies |
| author_facet |
Serge E. Pyatovsky |
| author_sort |
Serge E. Pyatovsky |
| title |
EVALUATION OF THE ECONOMIC EFFECT OF INVESTMENTS IN MARKETING INFORMATION SYSTEM |
| title_short |
EVALUATION OF THE ECONOMIC EFFECT OF INVESTMENTS IN MARKETING INFORMATION SYSTEM |
| title_full |
EVALUATION OF THE ECONOMIC EFFECT OF INVESTMENTS IN MARKETING INFORMATION SYSTEM |
| title_fullStr |
EVALUATION OF THE ECONOMIC EFFECT OF INVESTMENTS IN MARKETING INFORMATION SYSTEM |
| title_full_unstemmed |
EVALUATION OF THE ECONOMIC EFFECT OF INVESTMENTS IN MARKETING INFORMATION SYSTEM |
| title_sort |
evaluation of the economic effect of investments in marketing information system |
| publisher |
Plekhanov Russian University of Economics |
| series |
Statistika i Èkonomika |
| issn |
2500-3925 |
| publishDate |
2016-08-01 |
| description |
The approaches to assessing the cost-effectiveness of marketing campaigns,the economic effect of the implementation in the organization of the marketing information system (MIS) are analyzed. The problems of assessment of investmentsin MIS are submitted. |
| topic |
маркетинг маркетинговые кампании маркетинговая информационная система инвестиции в маркетинг рыночный риск информационные технологии marketing marketing campaigns marketing information system investment in marketing market risk information technologies |
| url |
https://statecon.rea.ru/jour/article/view/741 |
| work_keys_str_mv |
AT sergeepyatovsky evaluationoftheeconomiceffectofinvestmentsinmarketinginformationsystem |
| _version_ |
1721260274114101248 |