EVALUATION OF THE ECONOMIC EFFECT OF INVESTMENTS IN MARKETING INFORMATION SYSTEM

• Main Author: Serge E. Pyatovsky
• Format: Article
• Language: Russian
• Published: Plekhanov Russian University of Economics 2016-08-01
• Series: Statistika i Èkonomika
• Subjects: маркетинг; маркетинговые кампании; маркетинговая информационная система; инвестиции в маркетинг; рыночный риск; информационные технологии; marketing; marketing campaigns; marketing information system; investment in marketing; market risk; information technologies
• Online Access: https://statecon.rea.ru/jour/article/view/741
• ISSN: 2500-3925

The approaches to assessing the cost-effectiveness of marketing campaigns,the economic effect of the implementation in the organization of the marketing information system (MIS) are analyzed. The problems of assessment of investmentsin MIS are submitted.