How to Deal with Negative Publicity: the Importance of Consumer Involvement

How to Deal with Negative Publicity: the Importance of Consumer Involvement

Negative information about companies can have a harmful effect on consumer perceptions. However, few studies investigate how consumers process negative publicity and how companies should react to it. In order to examine this question, two experiments were carried out: first, a laboratory experiment...

Full description

Bibliographic Details
Main Authors: Celso Augusto de Matos, Ricardo Teixeira Veiga
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2005-01-01
Series:BAR: Brazilian Administration Review
Subjects:
negative publicity
company reaction
attitudes
involvement
experiment.
Online Access:http://www.anpad.org.br/periodicos/arq_pdf/a_613.pdf

Similar Items

Similar Items