Adaptation of media. Explosive liberation of au¬thorship, the viral editor of the Internet and the death of newspapers
The article presents the theory of the death of newspapers. This theory is connected with the birth in 1980th and forthcoming disappearance in the end of 2030th the Last Newspaper Generation. In the article the phenomenon of the emancipation of authorship is analyzed, dealing with the fact of free a...
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| Format: | Article |
| Language: | Russian |
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Russian Academy of Sciences, Federal Center of Theoretical and Applied Sociology
2011-09-01
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| Series: | Социологический журнал |
| Online Access: | http://jour.fnisc.ru/upload/journals/1/articles/1222/submission/proof/1222-61-2308-1-10-20150323.pdf |
| Summary: | The article presents the theory of the death of newspapers. This theory is connected with the birth in 1980th and forthcoming disappearance in the end of 2030th the Last Newspaper Generation. In the article the phenomenon of the emancipation of authorship is analyzed, dealing with the fact of free access to the means of publishing (to the Internet). The author describes the mechanism of the Viral Editor — a dispersed creature of the Internet which consists of users who search, revise and distribute interesting information to receive responses. Thus, users promote the selection of social significance without professional media. The article describes also the consequences of the emancipation of authorship for society and media. |
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| ISSN: | 1562-2495 |