Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective

Bibliographic Details
Main Authors:	Amir Jafar, Phani Tej Adidam, Musunuri V. Rama Prasad
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2012-02-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4353/im_en_2011_04_Jafar.pdf

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