Turismo, imagem do lugar e competitividade na globalização

Turismo, imagem do lugar e competitividade na globalização

The production of touristic images of places lives a new moment facing the new marketing and advertising strategies. The manegement of brandings is its more recent aspect due to the increasing competitivity between places within the globalization. In this way, this paper examines the importance of p...

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Bibliographic Details
Main Author: Aldo Gomes Leandro
Format: Article
Language:Spanish
Published: Universidade de São Paulo 1997-04-01
Series:GEOUSP: Espaço e Tempo
Subjects:
Tourism
place image
marketing
globalization
public policies
Online Access:http://www.revistas.usp.br/geousp/article/view/123229
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spelling doaj-c256403c35ca48da8ef043307fb0ee242020-11-25T03:05:24ZspaUniversidade de São PauloGEOUSP: Espaço e Tempo1414-74162179-08921997-04-011110.11606/issn.2179-0892.geousp.1997.123229107112Turismo, imagem do lugar e competitividade na globalizaçãoAldo Gomes LeandroThe production of touristic images of places lives a new moment facing the new marketing and advertising strategies. The manegement of brandings is its more recent aspect due to the increasing competitivity between places within the globalization. In this way, this paper examines the importance of place's image to public policieshttp://www.revistas.usp.br/geousp/article/view/123229Tourismplace imagemarketingglobalizationpublic policies
collection DOAJ
language Spanish
format Article
sources DOAJ
author Aldo Gomes Leandro
spellingShingle Aldo Gomes Leandro
Turismo, imagem do lugar e competitividade na globalização
GEOUSP: Espaço e Tempo
Tourism
place image
marketing
globalization
public policies
author_facet Aldo Gomes Leandro
author_sort Aldo Gomes Leandro
title Turismo, imagem do lugar e competitividade na globalização
title_short Turismo, imagem do lugar e competitividade na globalização
title_full Turismo, imagem do lugar e competitividade na globalização
title_fullStr Turismo, imagem do lugar e competitividade na globalização
title_full_unstemmed Turismo, imagem do lugar e competitividade na globalização
title_sort turismo, imagem do lugar e competitividade na globalização
publisher Universidade de São Paulo
series GEOUSP: Espaço e Tempo
issn 1414-7416
2179-0892
publishDate 1997-04-01
description The production of touristic images of places lives a new moment facing the new marketing and advertising strategies. The manegement of brandings is its more recent aspect due to the increasing competitivity between places within the globalization. In this way, this paper examines the importance of place's image to public policies
topic Tourism
place image
marketing
globalization
public policies
url http://www.revistas.usp.br/geousp/article/view/123229
work_keys_str_mv AT aldogomesleandro turismoimagemdolugarecompetitividadenaglobalizacao
_version_ 1724678735657959424

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