Turismo, imagem do lugar e competitividade na globalização

Turismo, imagem do lugar e competitividade na globalização

The production of touristic images of places lives a new moment facing the new marketing and advertising strategies. The manegement of brandings is its more recent aspect due to the increasing competitivity between places within the globalization. In this way, this paper examines the importance of p...

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Bibliographic Details
Main Author: Aldo Gomes Leandro
Format: Article
Language:Spanish
Published: Universidade de São Paulo 1997-04-01
Series:GEOUSP: Espaço e Tempo
Subjects:
Tourism
place image
marketing
globalization
public policies
Online Access:http://www.revistas.usp.br/geousp/article/view/123229
Description
Summary:The production of touristic images of places lives a new moment facing the new marketing and advertising strategies. The manegement of brandings is its more recent aspect due to the increasing competitivity between places within the globalization. In this way, this paper examines the importance of place's image to public policies
ISSN:1414-7416
2179-0892

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