Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies
The present research is aimed at analyzing and evaluating the influence of key stakeholders on sustainability marketing strategies (SMSs) of multi-industry Indian companies. The study objective is achieved in several phases, including development of typology of SMS of Indian companies, identificatio...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2016-09-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244016667991 |