Changes in marketing management induced by the COVID-19 pandemic: Lithuanian organisations’ marketing landscape

Changes in marketing management induced by the COVID-19 pandemic: Lithuanian organisations’ marketing landscape

The COVID-19 pandemic has affected all aspects of people's lives, politics, and business. The pandemic forced businesses to overlook their strategies including the marketing function. Therefore, the research aims to determine changes in organizations’ marketing management that have been induced...

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Bibliographic Details
Main Authors: Miglė Šontaitė-Petkevičienė, Asta Kyguolienė, Viktorija Grigaliūnaitė
Format: Article
Language:English
Published: Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house 2021-09-01
Series:Scientific Annals of Economics and Business
Subjects:
covid-19
pandemic
crisis
marketing
marketing management
Online Access:http://saeb.feaa.uaic.ro/index.php/saeb/article/view/1221

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