The Features of Transformation of Multinational Enterprises in Conditions of Influence of External Environment

• Main Author: Petrenko Viktoriia S.
• Format: Article
• Language: English
• Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2018-03-01
• Series: Bìznes Inform
• Subjects: multinational enterprises; transformational processes; digital-transformation; lead generation
• Online Access: http://www.business-inform.net/export_pdf/business-inform-2018-3_0-pages-231_236.pdf
• ISSN: 2222-4459; 2311-116X

The regularities of transforming the environment of multinational enterprises are considered from the standpoint of the general system theory. Tendencies of growth of pressure of the international competition on the Ukrainian branch markets have been identified. Special attention is paid to the nature of interaction between global and local forces that determine the type of operating environment. On the basis of the allocated nine main directions of transformational processes at the enterprise, the matrix of decision-making on ways of integration of the enterprise in business space has been proposed. Attention is focused on the problem of the local and the global, which is manifested in the decisions on standardization and adaptation of strategies. The dependence of degree of adaptation and standardization of strategic decisions from the correlation of local and global factors of environment, from the type of environment, in which a multinational enterprise works, has been characterized. The national and international aspects of both the internal networks and the external cooperation agreements, advantages of the joint innovative efforts in the form of cooperation are researched. The international importance of multinational enterprises is very topical, as the interaction between own capital and external sources increases the innovation potential of enterprises.