Consumer’s Attitude Regarding Soluble Coffee Enriched with Antioxidants

Consumer’s Attitude Regarding Soluble Coffee Enriched with Antioxidants

Brazil is the second largest coffee consumer in the world. The development of new products related to healthy eating is one of the demands to maintain this scenario. This research aimed to investigate the role of socio-demographic, cognitive and behavioral characteristics on the acceptance of functi...

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Bibliographic Details
Main Authors: Marinês Paula Corso, Daneysa Lahis Kalschne, Marta de Toledo Benassi
Format: Article
Language:English
Published: MDPI AG 2018-10-01
Series:Beverages
Subjects:
consumer behavior
instant coffee
functional food
marketing research
sensory quality
price
Online Access:http://www.mdpi.com/2306-5710/4/4/72

Internet

http://www.mdpi.com/2306-5710/4/4/72

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